Red Stag Lowers Proof

In a move that should shock nobody, the proof of Red Stag by Jim Beam will be dropping from 80 to 70 beginning March 1st.  Prices will remain unchanged, as you probably imagined.  This move follows a recent history of shortages and price increases by Four Roses and Jim Beam.  In fact, many of you probably remember two years ago when Maker’s Mark (another Beam brand) proposed cutting the proof of their product instead of risking a shortage.  In that case, they saved face by reversing the decision, but we can’t imagine there will be as much pressure on the Red Stag brand.  We recommend you buy in the next two days if you are a fan!


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